Local themed blogs – For example, LeftLion is great for local nightlife venues like bars, pubs, clubs and restaurants. Social media websites like Twitter, FourSquare, Facebook and YouTube. To find local citation opportunities, I would start by noting down the main general ones that come to mind when you think of local business directories. If you can demonstrate a deep understanding of their needs and provide a service that not only solves their problems but delivers added value, then your customers are far more likely to trust you. In 1950, long-running American teen magazine Seventeen developed what must be one of the earliest examples of a “buyer persona” with the creation of Teena (get it?!) – a fictional character based on survey data and used to peddle advertising space